This campaign was developed for the LEADS program at UNC Charlotte in collaboration with Elizabeth Underwood, Amy Reisman, and Edith Herron, also known as LEEA PR, for our senior capstone course, Communication Campaigns.
Over the course of one semester, we conducted primary and secondary research in order to develop cohesive and creative strategies and tactics for the LEADS program. Our goal was to increase organization awareness and involvement through rebranding efforts. This included a testimonial video, trifold and posters, publication pitches, the development of a student ambassador program, and tabling efforts.
All graphics and content were developed by LEEA PR through in-person and Zoom meetings in spring of 2020.